The name APSU, used in mythology for “fresh water,” hints to the watery notes found in its composition. The fragrance was developed with the concept of uniting minimalism with freshness. APSU is more of a scent than a heavy, complex fragrance — a nod to a simpler lifestyle not easily found in today’s complex world.

Sur la Plage. On the beach. The scent of bare skin under the sun, refreshed by the salty waters, caressed by the balmy air, enriched by orange blossoms, magnolia, and jasmine... This is the beach, an ode to sensuality, a dive into pure pleasure. Divine alone, sinful with a lover.

Nothing heals like the ocean does. There is solidity in land, & freedom in the sea. Feel the sun beaming on your skin, breath the salty cool air, and listen as the waves crash on the shore, changing the land & stones with every movement she makes.

Your tattoos tell your story, your dreams and your protests… Your skin is clean, but not blank. Eau de Cologne does not erase black water. In a strum, BERGAMOT succumbs to BLACK PEPPER. CISTUS excites the top notes. CARDAMOM and an AQUEOUS NOTE float away and indelible ink warms the skin with SAFFRON notes that stay. RESINS and SUDERAL bleed over the heart. CASTOREUM structures the skeleton, deeply imprinting it with its animal fascination. A tribal scent, a mental decal. "The idea behind ATRAMENTAL was to create a perfume inspired by the tattoo experience with notes of leather and ink. A fragrance with a raw feel: Castoreum and smoked leather notes that remind the damaged skin, metallic notes as a reference to blood and notes of ink together with fresh and clean bergamot. So addictive…just like tattoos.” Dr. Mike

A hypnotizing love potion from the deep blue sea. This rejuvenating floral aquatic fragrance combines hints of magnolia and banana with silky marine notes.

The smell of Ocean will take you right to the sea side. Its ozonic character has a fresh sea-like note that reminds of a fresh ocean breeze. A touch of salt perhaps, a hint of citrus and the soft feel of freshly laundered bedsheets, Ocean's smell is uplifting and light. Ocean will brighten and freshen up your day. It is an everyday scent but has the potential to lift any fragrance and add a carefree touch to it that will empower you to take on anything that comes your way or just make you feel comforted and safe. The ozonic and aquatic fragrance group is a true work of art of perfumery based on the synthetic molecules called calone and floralozone. It is widely used in many iconic perfumes for its fresh, ozonic and modern long-lasting character.

Breathe in, breathe out, and let this enlightening blend help you find your center. Waterlily and dewy greens open the scent on a bright and calming note, while lily of the valley, jasmine and rose water emerge as the scent warms to your skin. Like a good yoga session, skin musk, patchouli, and cedarwood ground the delicate elements.