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1.5 ml vialFull-size bottle
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1.7 ozAsh by Ashley Benson - East 12th
East 12th: Immerse yourself in my NYC through notes of delicate rose damask, intoxicating black cedar and zesty orange. Electrifying. Edgy. Unforgettable.
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Featured notes
Learn more about the top, middle, and bottom notes in this fragrance.
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Fragrance family
Amber
Refreshed by aromatic or citrus facets, Oriental scents draw their richness and sophistication from precious substances such as amber, resin, tobacco, spices, exotic woods and animal notes. Fragrances in this family are creamy, addictive and linger on the skin.
Learn moreBut don't just take our word for it
Here's how others described
the scent
the scent
The Scentbird community has spoken, and this is how reviewers categorized this scent.
- Warm33%
- Strong32%
- Fresh11%
- Sweet10%
- Light6%
- Powdery5%
About the brand
Explore Ash by Ashley Benson
Five years ago, while traveling across Morocco, Ashley happened upon a bazaar - stepping into the busy square, she inhaled deeply, taking in the sounds and scents from the trade booths. When she happened upon a bespoke fragrance merchant, time was lost - over shared tea and scent sampling, minutes turned to hours. Together, in an impromptu friendship born from a mutual love of perfume and cologne, Ashley and the lead blender created a suite of unique scents, seven scents perfectly layered to encapsulate her travels and her memories.
Shifting forward to 2021, that experience proved pivotal for Ashley when she partnered with a world-renowned fragrance “nose” and a broader team to build a contemporary fragrance company. Together, they worked to reimagine those seven scents and breathe new life into them.
Awaken your senses and take a journey around the world through these thoughtfully created scents by ASH.
Learn moreShifting forward to 2021, that experience proved pivotal for Ashley when she partnered with a world-renowned fragrance “nose” and a broader team to build a contemporary fragrance company. Together, they worked to reimagine those seven scents and breathe new life into them.
Awaken your senses and take a journey around the world through these thoughtfully created scents by ASH.
In good company
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Defer to the crowd
2293 reviews
Here's what our customers had to say about this product.
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- AJALEAH J.12/22/2024Reviews 3Products received 0My favoriteI love this scent. It smells like a new bookMy ratingsClassicFallEasy-going00
- TSTONYA S.09/08/2024Reviews 20Products received 0Metropolitan Muse: Navigating the Nuances of Ash by Ashley Benson's East 12thI rate Ash by Ashley Benson's East 12th Eau de Parfum a solid 4 out of 5 stars. This fragrance captivates with its sophisticated blend of rose damask, black cedar, and zesty orange—each note dancing together to evoke the vibrant essence of New York City. It's a standout choice for its modern, urban vibe that resonates with my love for bold and unique scents. However, while the fragrance starts strong, I find myself wishing for greater longevity; it fades a bit faster than I’d like, requiring a midday refresh to maintain its presence. Additionally, the initial burst of citrus can be slightly overpowering before it settles into the more nuanced floral and woody notes. Despite these points, East 12th remains a charming and chic option for those seeking a fragrance that makes a statement yet feels incredibly fresh and current.My ratingsWoodySexyDate NightFallWarmRefined00
- JMJENN M.08/30/2024Reviews 4Products received 0Love it!My most complimented scent!My ratingsSpicyMysteriousDate NightFallWarmIntense00
- SHSHELBY H.08/17/2024Reviews 12Products received 0Day or night loveThis is more fruity yet sexy still bold lighter scent than her 8th whole different vibe I could wear this day time or night time floral but not grandma floral - it’s a sweet fruity sexy floralMy ratingsFruitySexyPartySummerFreshRefined00
- EAENDURANNE A.07/25/2024Reviews 4Products received 2Not what I expectedIt smells a bit spicy and a bit sweet. It’s hard to explain the smell. I like it though!My ratingsSpicyMysteriousVacationFallPowderyRefined00
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Ash by Ashley Benson
East 12th