Cherry

From underground clubs to the national TV, Punk always had its own style, its own press (fanzines), its own movies, its own poetry...So we figured it should have its own fragrance. Loud like the rehearsal in the room without sound isolation.

Discover the intensified, concentrated allure of Cherry Punk. 430 King’s Road, London, the Vivienne Westwood's store called SEX, this is where it all begins. Cool kids with bleached hair swapping rare vinyl records. Distressed denim, hand-painted leather, latex, tartans, prints that would make your parents blush and lock you in the house for the whole summer… Did Punk invent fashion or fashion invented Punk? From underground clubs to the national TV, Punk always had its own style, its own press (fanzines), its own movies, its own poetry...So we figured it should have its own fragrance. Loud like the rehearsal in the room without sound isolation. Powerful like youth riot but still sweet and romantic - the idealism of adolescence wrapped in a heavy leather jacket.

Manifest your desires with an aromatherapeutic cherry powered by sustainable sandalwood and upcycled cognac. Gourmand vanilla swirls with candied agave and bursts with cherry blossoms and floral notes, then crowned by warm amber suede and musky guaiac wood for a long-lasting sweet scent of success. As part of The 7 Virtues’ partnership with Days For Girls, partial proceeds from each Cherry Ambition bottle will advance menstrual equity in North America by funding education, advocacy, and product distribution. Cherry Ambition’s aromatherapy benefits include feeling brave, igniting ambition and making a statement. So, to manifest your dreams, spritz on this mood-enhancing perfume while intention-setting.