Tru Western
Est. in: 19693 products
ABOUT THE BRAND
Established in 1969, Tru Western emerged from hand-shake agreements and a sacred commitment to authentically craft each fragrance with an unwavering dedication to quality. Over five decades later, we continue to reinforce our fundamental promise of delivering top-notch goods, all while paying homage to a timeless fusion of authentic western style and craftsmanship.
Yellowstone x Tru Western
Tru Western is proud to collaborate with the visionaries at Paramount and 101 Studios to elevate Yellowstone into the realm of luxury fragrances. Our premium scents are meticulously curated by top perfumers, using only the finest materials. Each fragrance is a masterful creation, embodying the genuine and inspiring western lifestyle synonymous with the brand and reflecting the distinct personalities showcased in the show.
Our fragrances
Tru Western
Yellowstone Original
Golden Aspen
Vetiver Root
Yellow Grapefruit
Atlas Cedarwood
Fresh. Invigorating. Outdoorsy.
Rip inspired, the Yellowstone cologne embraces the ethos of a man. Ideal for noble outdoorsy type who knows his “job is to protect family,” who cleans up well after “doing cowboy shit all day,” and never loses sight that his “tomorrows are all yours.”
Tru Western
Yellowstone Ride Reserve
Deep Smoked Vanilla
Crushed Pepper
Aged Guaiacwood
Shaved Citrus Blend
Ride Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature. It's a scent that embodies riding for the brand.
Tru Western
Yellowstone Ride
Charred Vanilla
Crisp Clary Sage
Raw Bergamot
Rough Cut Tobacco
Warm. Seductive. Captivating.
“Ride for the Brand.” This Rip Wheeler-inspired eau de cologne is ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms! This handcrafted men's fragrance provides a strong, masculine scent that lasts all day.