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Versace Bright Crystal Perfume: standing the test of time
Few perfumes personify the Versace woman quite like Versace Bright Crystal perfume. This vibrant and fresh eau de toilette is designed to celebrate the qualities Donatella Versace admires in women: strength, self-confidence, and femininity.
Versace Bright Crystal perfume is favored as one of Versace’s best ones and with good reason: the fruity-floral musky scent is perfect for any occasion and has stood the test of time. Created by Donatella with perfumer Alberto Morillas in 2006, this popular perfume has gained worldwide appeal for its distinct aroma.
The inspiration for Versace Bright Crystal perfume was Donatella’s favorite floral bouquet and the energetic scent leaves an impression of freshly-picked flowers with dewy petals and crisp green leaves. Just one spritz and it is clear why women love wearing this perfume and men love smelling it on them.
Versace Bright Crystal’s alluring blend of top notes includes frosted yuzu, a citrus note, and pomegranate. The heart note opens with comforting blossoms of peony, lotus flower, and magnolia and is warmed with a base of musk, mahogany, and amber.
The luminous bottle with its crystal cap creates the feeling of a jewel exuding light and holds the promise of bringing brightness to your life. Donatella created this sensual pink perfume with the Versace woman in mind, an empowered woman with the strength to reach for what she wants.
To try Versace Bright Crystal perfume, click here: https://www.scentbird.com/perfume/versace-bright-crystal
Understanding the captivating uniqueness of this popular, yet unconventional scent begins with appreciating the distinctive timelessness that epitomizes Donatella Versace…
A fashionable beginning
Donatella’s story begins on 2 May 1955, in Reggio di Calabria, on the tip of Italy’s boot, where she was born. Her brothers Santo and Gianni were 10 and 8 and the family adored her, as they had just tragically lost their eldest daughter Tina (12) three years earlier.
Fashion played a significant role from the start. As a baby, Donatella’s mother, a dressmaker, would let her play in the basket of fabric when she worked. Gianni, already showing promise as a young fashion designer, quickly employed her as his muse and mannequin. Her bond with him was instant, and she became his dress-up doll and best friend.
Donatella discovered her signature platinum blonde hair at 11, encouraged by Gianni and his love of blonde Italian pop singer Patty Bravo. During this time he started taking her to discos, (much to her mother’s disapproval) and Gianni made sure she was the best-dressed girl in the club. Donatella loved it and still describes this as the best time of her life.
The birth of a brand
Donatella left home to study languages and literature in Florence, but she was soon back by Gianni’s side in Milan. She knew she wanted to work in fashion and couldn’t think of anything else.
In 1978 Gianni launched the Versace brand, with Donatella as vice president and Santo as CEO. From the start, the brand was the embodiment of Italian opulence with instantly recognizable aesthetics, set apart by its Medusa logo, vibrant colors, striking prints, and daring silhouettes.
The brand quickly gained momentum by combining Italian luxury with pop culture and celebrity. Versace was the first to use actresses and rock stars in advertizing campaigns and the brand is credited for creating the phenomenon of the supermodel, making stars of Linda Evangelista, Christy Turlington, and Naomi Campbell.
Versace attracted attention by dressing rock stars and celebrity friends like Madonna, Cher, and Elton John, while Gianni’s stylish, sometimes proactive gowns for Princess Diana received worldwide media attention.
The brand offered a refreshing contrast to what was available at the time and revolutionized the fashion industry by doing things differently. Gianni’s seductive style was energetic and fun, employing multiple elements, from lace and leather to metal studs and crystals, in the same dress.
Picking up the pieces
After Gianni’s tragic death in July 1997, a grief-stricken Donatella was named artistic director, while Santo stayed on as CEO. Donatella was heartbroken and struggled to bear the weight of her brother’s creative legacy. She did not expect to have such a visible role within the company and felt the pressure of Versace’s future success resting on her shoulders.
Initially, she struggled to fill her brother’s successful shoes but felt she owed it to him to continue what he started. Through the ups and downs, she began to realize that failure was just part of the process and the challenging part is to pick yourself back up. For Donatella, every time she did, she felt stronger than before.
Donatella’s rise
In the second half of the decade since taking over from Gianni, Donatella started to find her voice. She realized that a part of her was always instrumental in Versace’s success. She was Gianni’s adviser, the one he listened to. For the first time, she understood that Versace was the manifestation of the unique dialogue between them, a dialogue she could continue.
After years of heartbreak, she finally found the strength to unearth her brother’s designs and started to celebrate his legacy while adding a modern take of her own. She brought back his iconic prints from the past, in her own distinctive way and created new ones.
Twenty years after Gianni’s death Donatella paid tribute to him with her collection featuring his original supermodels in liquid metal mesh dresses, drawing inspiration from his fall-winter 1994 collection. The strong collaborative energy between the two siblings was still visible after all the years.
Beyond fashion
Donatella sees beyond the trends that many think drive the fashion industry. For her, it is about tapping into the primal, more fundamental feelings of the women she is designing for. She believes fashion is driven by the obsessions of women and their need to feel good and get noticed. It is this knowledge, translated into beautiful clothing that gives Versace its modern-day potency.
For Donatella, it is not about breaking fashion barriers anymore but inspiring confidence through her collections. One of her greatest contributions to Versace has been in giving it an edge of female empowerment. She focuses on fit, with the goal that when a woman puts on Versace, she will instantly feel better. Positive body image is one important way she wants to empower women and feels that whether you wear a small or an extra large the fit should be amazing.
Iconic moments
Versace is synonymous with iconic runways and red carpets and throughout its existence, Versace has been immortalized in popular culture.
Few dresses caught the eye like the black safety pin dress worn by Elizabeth Hurley in 1994, referred to in the media as “that dress”. Versace gained instant international recognition and Hurley’s career as a model was launched. In a poll by the Daily Telegraph, the dress was voted the most iconic dress of all time.
In 2000, the green, silk chiffon dress designed by Donatella and worn by Jennifer Lopez at the Grammy Awards, changed internet history. The dress, now famous as the “Jungle Dress” thanks to its palm tree print, gained unbelievable media attention and lead to an unprecedented amount of Google searches to view the image.
According to Eric Schmidt, Google’s CEO at the time, it was the most popular search query they had ever seen, with the image being downloaded over 600,000 times in just 24 hours. Google realized that people were looking for more than text searches shortly after Google Image Search was born. The fact that a dress was the motivation behind one of Google’s most popular features is still a fashion industry highlight today.
The Jungle Dress made headlines again in when Lopez wore a reimagined version of the same palm print on the Versace runway in Milan.
In Donatella changed the status quo between competing brands when she appeared in Givenchy’s ad campaign. It is not often that one designer appears in another’s campaign, and this made it clear that she had become an icon, transcending the boundaries between fashion houses.
The bright Versace future: As bright as Versace Bright Crystal perfume
In recent years Versace has made a stunning comeback with Donatella at the helm. Marked the year she surpassed her brother as the longest-serving artistic director for Versace.
With her trademark blond hair, slick smokey eyes, and high heels she is the personification of Versace and communicates the brand’s high-voltage mix of glamour and allure wherever she goes. She is a lesson in how consistency leads to continued success and how persistence transformed her into one of the most forceful figures in the fashion world.
Today Versace personifies a pleasure-seeking side of luxury that has become iconic and enduring. Donatella designs all her collections with the values of superior craftsmanship, creativity, and innovation. According to her, these core ideals will always remain the same but expressed in different ways.
Donatella thinks that fashion has a lot of work to do as it can give voice to ideas and principles. She believes that fashion processes sociology and that everything is reflected in the clothes we wear. In her mind fashion should not be afraid to dare in order to make a difference.
For her Versace is about strength, individuality, and empowerment, it is about supporting one another and being inclusive, but most of all, it is about enjoying life!
If you want to read a head-to-head comparison between Versace Bright Crystal perfume and Versace Bright Crystal Absolu, follow this link: https://www.scentbird.com/blog/versace-bright-crystal-absolu-vs-bright-crystal/
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