Gucci Bloom: A floral fragrance unlike any other

Gucci Bloom EDP is the essence of the power of simplicity. The award-winning scent contains only three notes, and the magic lies in the careful composition and treatment of these high-quality raw materials.

The simple formula is composed of sensual jasmine in the top note, mesmerizing tuberose in the heart, and a unique base of Rangoon creeper. Gucci Bloom EDP breaks the fragrance mold in more ways than one. Not only does it have surprisingly few notes, but it is also the first perfume to employ the aromas of Rangoon creeper — guaranteeing a completely new olfactory experience with this new floral.

The fragrance was created to unfold like its name, and “bloom” on your skin — one flower revealing its character after another. Rangoon creeper, native to tropical Asia, perfectly embodies the idea of blossoming and changes color as it blooms — from white, to pink, and finally red when in full bloom. Rangoon creeper’s unique aroma is somewhat powdery and somewhat sweet…with hints of fruit in between.

Gucci Bloom EDP was brought to life by Gucci’s creative director Alessandro Michele and master perfumer Alberto Morillas — creator of many best-selling fragrances. Michele envisioned a green garden, brimming with flowers and plants as the inspiration for the fragrance, and Morillas artfully employed the power of scent to bring this dream-like oasis to life.

Gucci Bloom EDP was the first fragrance launched under Michele’s creative leadership in 2017, and the avant-garde creative director immediately made an impact with this white floral scent. For Michele, it was important that each note was treated with the utmost care to communicate the idea of vitality and luxury.

The highly concentrated natural raw materials are expertly formulated to bring new characteristics to the aromas. Natural tuberose is cultivated in India and blended with jasmine absolute, while jasmine bud extract is treated to release a greener aroma once it hits your skin. The three florals masterfully fuse together to create a creamy, white petal aroma with hints of greenness reminiscent of dew on leaves.

The one-of-a-kind scent is housed in a glazed bottle, comparable to porcelain, and colored vintage pink — the perfect hue to personify the floral fragrance. The herbarium-print box provides the ideal contrast to the simple and sleek bottle, and the display-worthy packaging adds an extra sense of luxury to the scent.

Gucci Bloom’s unique formula is inspired by the idea of women’s diversity that blooms in various ways. It is a scent that will inspire you to communicate your own point of view, free from tradition and constraints. This modern floral is unlike anything you have ever smelled before — it is distinctly floral, without being too sweet, giving it a sophisticated edge. Despite being completely unique, Gucci Bloom EDP brims with universal appeal…a fragrance most women will adore!

But what do YOUR senses think? Try Gucci Bloom EDP NOW and experience this one-of-a-kind floral scent.

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The Bloom range: Enter a dream-like garden

Gucci Bloom EDP was an instant success, and it didn’t take long for more flankers to follow. The alluring additions have the same Gucci Bloom EDP signature ingredients, but each with their own unique twist on the original.

1. Gucci Bloom EDT

Bloom EDT will charm your senses with the addition of neroli in the top note for a slightly more vibrant take on the original. The eau de toilette version employs the white floral signature of the original — jasmine, tuberose, and Rangoon creeper — as its departure point but adds an alluring base. The addition of musk and sandalwood in the drydown provides the perfect background for the signature floral bouquet shine. This EDT version is the perfect joyful interpretation and will leave aromas of lemon, honey, and musk on your skin. This fragrance is ideal if you are looking for a timeless, iconic floral with a contemporary edge.

2. Gucci Bloom Profumo di Fiori EDP

Like its golden yellow bottle, Gucci Bloom Profumo di Fiori EDP radiates luminosity. This bright twist on the original employs the signature notes of Gucci Bloom EDP with the added richness of ylang-ylang, giving intense floral warmth. You will also smell glowy woody accords like sandalwood fused with resinous benzoin and alluring musk. This luminous perfume is one of the most popular in the range with its clever formulation — perfectly balancing the white florals with woods, musk, and the sweetness of yellow flowers. This Gucci Bloom scent is the right fit if you want a floral with a rich texture that has many different facets.

3. Gucci Bloom Ambrosia di Fiori EDP Intense

For a sophisticated twist on Gucci Bloom EDP, reach for Gucci Bloom Ambrosia di Fiori EDP Intense. Ambrosia is an ancient elixir in Greek mythology that made anyone who drank it immortal. The scent takes this mythical elixir as inspiration and adds creamy orris to its formulation to mimic this idea. Orris — extracted from iris resin — was first used by the ancient Greeks and Romans as an essential oil and smells like a rare blend of violets and pepper. Another note added to the original Gucci Bloom signature is Damascena rose, harvested at dawn to give a dewy characteristic to this fragrant rose. You’ll love this Gucci Bloom interpretation if you adore fragrances with a sense of refinement and a hint of rose.

4. Gucci Bloom EDP Intense

If you are looking for an intense and sensual perfume in the Gucci Bloom range, Gucci Bloom EDP Intense is the one. This magical scent is inspired by the magnetism of moonlight and adds an irresistible Lady of the Night accord to the Gucci Bloom signature. Lady of the Night is a white flower that exudes its aroma in the evenings, adding an amplified floral experience to the scent. The opening is infused with orange blossom, while the base gets a twist of patchouli essence and crystal moss, creating a feeling of intense allure. You’ll love this Gucci Bloom scent if you want a sensual floral with a touch of mystery.

* If you love Gucci Bloom EDP, you will adore our blogs on Marc Jacobs Daisy and Versace Bright Crystal!