Ever wondered what the cool kids are spritzing? Don’t worry, we’ve got you covered with the most popular perfume brands on the planet!
Just like the cool kids with main character energy, the ultra-popular perfume brands are captivating and inspiring. Simply spritz some of these crowd-pleasing scents, and you’ll start feeling like an overnight success yourself!
Win the popularity contest with these popular perfume brands
Discover the must-have scents from the most popular perfume brands and instantly feel like one of the cool kids.
1. Dolce & Gabbana
There is a reason perfume devotees always return to Dolce & Gabbana’s fragrances — their fragrance range is simply mesmerizing. The design duo Domenico Dolce and Stefano Gabbana are responsible for some of the most successful perfume launches on the planet, like Dolce & Gabbana Light Blue EDT. This scent has been a top seller for over two decades with its breathtaking mix of fresh lemon, apple, florals, and cedarwood that instantly brings a Sicilian summer to life. Or, maybe you’ll love the X factor in their iconic Dolce & Gabbana The One EDP, an elegant perfume that makes you reminisce about the past with aromas of lychee, glamorous florals, and warm vanilla. Just sniff of any Dolce & Gabbana perfume, and it’ll be abundantly clear why they are one of the most popular perfume brands on the planet! (Explore Dolce & Gabbana’s mesmerizing perfume range here.)
2. Tom Ford
From his very first fragrance launch, Tom Ford captivated the beauty industry. Tom Ford Black Orchid intrigued with its unique facets and other-worldly aromas like rum-soaked plum, black truffle, and Mexican dark chocolate. Tom Ford revolutionized the fragrance industry by bringing back complex fragrances in a modern way — moving away from the minimalist fragrance trend of the time. He continued to deliver boundary-pushing fragrances throughout his career that changed how people think about perfumes, creating one of the most popular perfume brands in the world. (Read more about Tom Ford here.)
3. Versace
Versace perfumes date back to 1981 when Gianni Versace launched his first fragrance for women. Today, more than 40 years later, with his sister Donatella Versace at the helm, Versace perfumes have grown into one of the world’s largest and most popular perfume brands in the world. Versace has managed to add ultra-successful fragrances to their coveted collection, like their best-selling Versace Bright Crystal EDT and its many flankers, including Versace Bright Crystal Absolu EDP and Versace Crystal Noir EDT. (Enter the world of Versace perfumes here, and discover why they remain one of the most popular perfume brands.)
4. Gucci
Gucci personifies luxurious designs and Italian craftsmanship, and this high-quality ethos finds perfect expression in their one-of-a-kind perfumes. Since their first fragrance launch in 1974 the brand has garnered a cult-like following with their opulent scents. Successful perfumes like Gucci Bloom and Gucci Flora sparked entire fragrance lines that kept perfume lovers on the edge of their seats. The popular perfume brand keeps charming devotees with amazing new launches like Memoire d’une Odeur EDP — a mesmerizing blend of jasmine, vanilla, musk, sandalwood, and cedarwood. (Discover more Gucci perfumes here to learn about this ever-popular perfume brand.)
5. Juicy Couture
It started with celebrity-endorsed tracksuits…and today, Juicy Couture is one of the most popular perfume brands ever. Few perfumes are as captivating as their Viva La Juicy perfume, that sparked an entire range of its own, including favorites like Viva La Juicy Gold Couture EDP, Viva La Juicy Rosé EDP, and Viva La Juicy Noir EDP. Since its launch in 2008, the original Viva La Juicy has been selling one fragrance every minute, securing its status as an ultimate must-have perfume. (Learn more about this popular perfume brand here.)
6. Marc Jacobs
Since his first perfume, Marc Jacobs for Women EDP in 2001, the designer’s perfumes have been on everyone’s radar. But it wasn’t until the whopping success of Daisy EDP (launched in 2007) that he established himself as one of the most popular perfume brands on earth. Daisy EDP immediately dazzled perfume experts, winning two awards within the first year of its launch. The perfume sparked a number of ancillary scents like Daisy Eau So Fresh EDT and Daisy Wild EDP. To this date, Daisy EDP remains the brand’s biggest success story, with sales averaging $300 million per year! (Discover the world of Marc Jacobs here.)
7. Burberry
Few brands capture the London spirit quite like Burberry. The British fashion house is known for their signature trench coats and distinct perfumes; with their first fragrance, Burberry for Men, launching in 1981. Today, the brand’s mesmerizing fragrance collection spans almost 100 fragrances, each highlighting a different characteristic of the brand. This popular perfume brand launched even more iconic perfumes during the last two decades like My Burberry EDP, Burberry Brit for Women EDT, and Burberry Brit Sheer EDT. (Explore the brand here and discover how they remain one of the most popular perfume brands on the planet.)
8. Jo Malone
There is good reason people are obsessed with everything Jo Malone. From humble beginnings (creating her first perfumes in her own kitchen) to selling Jo Malone London to Estée Lauder in 1999 — she has become synonymous with masterfully crafted perfumes. Jo Malone transformed the perfume industry with her fresh scents that smelled exactly like the flowers and fruits that inspired her, like her ultra-famous Lime Basil and Mandarin fragrance that took the industry by storm in 1999. In 2011, she pioneered a new fragrance line called Jo Loves, and just like her first range, it consists of vibrant scents that immediately make a sensory connection, like Pink Vetiver EDT, Colbalt Patchouli & Cedar EDT, and Green Orange & Coriander EDT. (Explore Jo Malone’s groundbreaking scents here.)
9. Michael Kors
When it comes to perfumes, designer Michael Kors knows how to captivate his audience. The American designer showcased his knack for developing some of the best scents in the world when he launched his first perfume, Michael EDP, in 2000. Since then, Michael Kors has remained one of the most popular perfume brands in the world, with newer launches like Michael Kors Wonderlust EDP and Michael Kors Sexy Amber EDP. (Explore the world of Michael Kors here.)
* Discover more interesting brands on our blog like Arquiste, Acqua di Parma, Etat Libre d’Orange, and Edeniste.
