In this latest edition of our Scents of Style series, we’re thrilled to introduce you to Jair Woo, an influencer whose personal style blends effortlessly with his love for smoky, musky, and spicy fragrances. When Jair isn’t working, you’ll find him cooking, working out, or enjoying time with his partner. Once a yoga instructor, Jair now brings a mindful approach to everything he does, including his daily routine. For him, scents aren’t just accessories—they’re a key part of his get-ready ritual, layering them to express his personality and elevate his mood.
Join us as we delve into Jair’s first impressions of Steamed Rainbow by D.S. & Durga, how his travels inspire his fragrance choices, and why Japan tops his bucket list for 2024. Plus, discover his go-to travel essentials and whether he’s team summer or winter for his ultimate getaway destinations. Don’t forget to hit play below for the full immersive experience.
Tell us about your fragrance philosophy.
Favorite fragrance notes: I’m a big fan of smokey, musky, leathery, spicy notes, with a hint of vanilla or citrus.
Signature style of scents: I enjoy layering different scents to create a unique fragrance profile that resonates with my personality.
How scent fits into your GRWM routine: For me, scents are an essential part of my GRWM routine as they allow me to express my personal style and enhance my mood for the day. I enjoy layering different scents to create a unique fragrance profile that resonates with my personality.
Scents of Style
What were your first impressions of Steamed Rainbow by D.S. & Durga?
I was surprised at the versatility of this fragrance. This is definitely unisex, and I can wear it on any occasion during the cold months. It could be worn daily, and after a couple of hours, it becomes woody and musky, which is pretty cool.
How do places inspire your scent selection and nostalgia around scent?
Places have a profound influence on my scent selection and evoke strong feelings of nostalgia. When I think about the different locations I’ve visited or lived in, each one carries its own distinct atmosphere and memories, which often influence the scents I choose to wear. For example, memories of a coastal vacation might lead me to select a fresh, citrus fragrance. Nostalgia plays a significant role too. Certain scents can transport me back to cherished moments—a particular perfume might remind me of a special event or a beloved person who wore it. It’s like reliving those experiences through scent, where fragrance becomes a powerful trigger for memories and emotions.
What’s a packing hack or holy grail item you always travel with?
Besides fragrance, a solid pair of sunglasses….and my camera.
Where is a bucket list destination for you in 2024?
Japan.
Hot take—summer or winter destinations?
Summer destinations.
