Scentbird and Scents of Wood are thrilled to announce the launch of our Fragrances of the Month: Strength in Santal and Calm in Cedar. This groundbreaking collaboration brings you two new, captivating scents designed to evoke the emotions of finding your own personal forest, your sanctuary in nature, backed by the power of neuroscience research and a clinical study.
CALM IN CEDAR
This blend of warm, inviting notes of cedarwood, amber, and orris has been scientifically shown to activate neural pathways associated with relaxation and rejuvenation. In a controlled study, participants reported feeling a sense of calm, serenity, and refreshment immediately upon smelling the fragrance. Spritz and experience the comforting notes of cedarwood, ambertonic, and tonka bean, designed to evoke a sense of being at a lakeside retreat, where the reflection of verdant trees and soft clouds dance on the water’s surface.
STRENGTH IN SANTAL
This invigorating blend of sandalwood, cardamom, and cypress has been scientifically proven to activate neural pathways linked to feelings of empowerment, energy, and confidence. In a controlled study, participants reported experiencing an immediate boost in energy, confidence, and empowerment upon smelling the fragrance.
Immerse yourself in a cathedral of towering trees, where sunlight filters through the verdant canopy, dappling the forest floor with emerald light. Inhale the invigorating notes of sandalwood, cardamom, musk, and amber, and feel your spirit soar like a majestic bird taking flight. Let the aquatic elements whisper tales of a distant, serene lake, its surface reflecting the boundless sky, and allow your confidence and energy to flow as freely as its crystal waters.
THE POWER OF NEUROSCENTS
While aromatherapy has long touted the power of scents to influence our mood and well-being, it often relied on personal experiences and anecdotes. Neuroscents, on the other hand, take a more scientific approach. They are fragrances specifically designed to target the brain and trigger measurable changes in brain activity, leading to desired emotional states.
Here’s the key difference: Aromatherapy focuses on the subjective experience of scent, where pleasant smells evoke certain feelings. Neuroscents, however, go beyond personal preference. They utilize scientific research and brain scans to pinpoint the exact neurological pathways affected by specific scents, ensuring a more targeted and measurable impact on our emotions and well-being.
In an exclusive interview for the Scent World podcast, Mackenzie Reilly, the perfumer, talks about how aromatherapy isn’t just about pleasant smells, but about the science behind how neuroscents can influence our moods and well-being.
As Reilly says, “Aromatherapy is known for having all sorts of benefits…excited, happy, peaceful, whatever it may be that you’re looking for.”
But what’s interesting is that “neuroscience can actually prove those things to be true.” Scientists can literally see how our brains react to specific scents using brain scans.
She further explains, “The scientists can take a scan of the brain while someone is smelling a specific scented ingredient and see which part of the brain is lighting up.” This means that scents don’t just affect us based on our personal feelings at the moment, but have a real, measurable impact on our brain activity. Impressive, we agree!
So, while aromatherapy might seem like a feel-good practice, there’s actual science behind the calming, energizing, and mood-boosting effects it can have.
Ready to experience the power of neuroscents for yourself? Explore our Scents of Wood x Scentbird collection of carefully crafted fragrances designed to evoke specific emotions, from invigorating energy to calming peace.
Embrace the science of scent and unlock a new dimension of emotional control and well-being.
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