Luxury lifestyle line Mercedes-Benz and famed perfumer Olivier Cresp have joined forces on the Mercedes-Benz fragrance, entitled Select. Scentbird was lucky enough to catch up with Olivier recently to get some insider knowledge on what he envisioned for this new fragrance.
- What does the iconic Mercedes-Benz brand represent for you?
Mercedes-Benz evokes luxury and heritage values and at the same time the brand remains incredibly modern and innovative. The range of fragrances illustrates perfectly this idea through the respect of the craftsmanship of perfumery revisited by modern signatures and innovative ingredients.
- How is it working with Mercedes-Benz on Mercedes-Benz Select?
I enjoy working with Mercedes-Benz because I have with the team a long-term relationship based on mutual respect and confidence. This is a very important aspect that allows me to work with a total freedom.
- What interesting ideas have come out of working with Mercedes-Benz on this release?
I wanted to come back to the essence of a masculine fragrance and shape it into a modern appeal to illustrate the values of Mercedes-Benz that I have in mind. I started from a masculine woody chypre structure that I shaped with a very modern and vibrant freshness and facetted by trendy woodiness. The freshness has been revisited through impactful, explosive and sparkling top notes of citrus and blackcurrant.
- What notes give you the most freedom and enjoyment to work with?
Each tonality has a specific potential for creativity and freedom. The most essential is to get the right inspiration at the beginning of the creation process. I enjoy creating minimal fragrances. I always start from the ingredient that I shape with uncommon facets according to my inspiration from the moment.
- What do you like most about the new release, Select?
I like the combination of classic elegance conveyed by the signature and innovative ingredients such as Ambrox bringing a mineral woody note and makes this fragrance unforgettable and contemporary.
- What are you looking forward to in 2019?
I hope to continue this beautiful collaboration with Mercedes-Benz development team and keep on creating fragrances that inspire men and women around the world.
