From brat to coquette core, TikTok is THE place to discover what’s trending today—and tomorrow. Every so often a new word goes viral making waves on the internet and beyond. The latest phrase of the moment? Very demure. Very mindful. Coined by viral TikTok star Jools Lebron, the trend is all about being more modest and mindful with your makeup, clothes, lifestyle, etc. We have to admit that we love a beast mode fragrance, but there is a time and place for perfumes deemed more demure. To guide you on picking the perfect scent that fits this vibe, we’ve gathered our top five most demurtsey perfumes that don’t give too much.
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Lake & Skye 11 11 Eau de Parfum
Key Notes: A mix of musk and white amber
Make Lebron proud and be your most demure self at the office with this lovely scent that’s reminiscent of fluffy fresh linens and just-washed skin. This faint yet fresh scent is perfect for workdays thanks to its just enough vibes. The sheer, skin-like smell is light and airy yet sensual and warm with notes of ozonic accord, amberwood, and white musk.
Liis Studied Eau de Parfum
Key Notes: Pear, ambrette, cashmere, orris, and carrot
This fragrance doesn’t smell like a library, but it certainly gives the cozy vibes of one. Instead expect to smell like a quintessential crisp, warm autumn day with notes of pear, ambrette, cashmere, orris, and carrot. The pear comes alive in the opening, while the ambrette and cashmere come alive once it sits on your skin for a little.
Glossier You Eau de Parfum
Key Notes: Pink pepper, ambrox, ambrette seeds, iris
Consider this the OG skin scent that all the cool girls have been wearing for years. The woodsy, warm, and delicately sweet perfume smells soft and familiar, yet boasts a touch of spice and amber that gives it a bit of flair—but just a hint. We love how it gets better as it wears and melds with the warmth of your body. We recommend layering it with its new body cream counterpart to make it even more demure.
5 Sens In Too Deep Eau de Parfum
Key Notes: Tahitian vanilla, Italian bergamot, sparkling sugar, Australian sandalwood, musk
Vanilla perfumes are the hottest scents right now, but not all of them are demure and mindful. Thankfully, we discovered this dreamy vanilla sweet enough to be demure. It offers a melange of sparkling sugar, Italian bergamot, vanilla, and sandalwood to create the feeling of a warm hug that’s comforting without being overbearing. Get ready for all the compliments to come your way.
The 7 Virtues Candied Lychee Eau de Parfum
Key Notes: Lychee, peony, vanilla
Get acquainted with the latest hit from The 7 Virtues that is as demure as they come. This sweet fruity floral features top notes of lychee, middle notes of peony, and base notes of vanilla. It’s sweet, balanced, and not over-the-top. We love layering it with their original hit Vanilla Woods to amp up the vanilla and add some earthiness.
What is your favorite perfume that exudes demure vibes? Let us know on our social channels @Scentbird on Instagram and TikTok.